I have a friend who runs a doggy daycare business.Â Every once and a while, he’ll run a doggy obedience boot camp for his existing clients.Â He encourages his clients to bring friends.Â Those friends sometimes turn into new clients for his doggy daycare business.Â And the cycle repeats.Â This is a great example of how workshops can generate repeat customers.
Here are some other examples of how small businesses can use workshops to do what my doggy daycare friend does:
- Hair salons… creative hair braiding classes
- Comic book stores… illustration workshops
- Coffee shops… a coffee tasting club
- Flower shops… ikebana classes
- Bowling alleys… a perfect strike boot camp
Some of the workshops can be free, while others can come at a premium for advanced levels, which can be used to pay for supplies, to create learning kits, or to give out gift bags.
Workshops can be used to prospect for new customers, and to create a following for a business.Â It’s also great for generating word-of-mouth advertising.Â Most importantly, it gets you out from behind the counter, and interacting with your customers.