Just because a prospect rejects your sales pitch doesn’t mean the sale is over. Â Typically, their first “no” is actually a “soft no.”
It’s very reflexive for prospects to flat out reject even a hint of a sales pitch. Â Think about all those times you’ve snubbed panhandlers, hitchhikers, and those annoying survey monkeys on the mall. Â Well, that’s how most prospects feel about a sales pitch.
As soon as a prospect rejects your offer, continue the conversation. Â Find out what it is they are actually looking for. Â Perhaps your initial assumptions about their needs were off. Â Perhaps the prospect had something particular in mind but couldn’t articulate it.
A “no” just means “no” to the first offer. Â It’s a “soft no.”
That first reflexive “no” just means you need to make them a different or better offer.