Start an Online Business in One Hour

So you’ve always wanted to have an online business that you can run from home in your pajamas. BUT… You don’t know any programming language You don’t have a huge…

Defining Web Presence for Clients

I recently met with a design client about building their brand online. The first question I asked them was, “What’s your current web presence.” Their answer, “Well, we have a…

Some Customers Are Worth Losing

In “A Bronx Tale” (dir. Robert De Niro), the main character, Calogero, befriends a gangster, Sonny. Calogero and Sonny are driving around one day, and Calogero spots a guy who…

10 Productivity Tips for Solopreneurs

Solopreneurs by definition work alone.  They are the masters of their domain.  They take orders from no one, and they give orders to no one.  They are 100% accountable for…

Don’t Let the Recession Drive Your Prices Down

In a time of recession, there is a reluctant tendency to lower prices. Rather than targeting people who can’t afford your services, target the ones who can. Think of creative…

What Artists Can Learn From Justin Bieber About Social Media Marketing

I don’t know a single Justin Bieber song, nor do I associate with anyone who knows a Justin Bieber song. I’m just not in that demographic. Yet I know he…

Social Relationships Are More Important Than Social Networks

Social networks existed before Twitter or Facebook. Social networks existed before the Internet or the telephone. Your online followers only make up a part of your total social network. What…

The Next Facebook

After watching the Facebook biopic, “The Social Network” (dir. David Fincher), I started to think about what it would take to become the next Facebook, or Google, or Apple.  Looking…