Be an Indispensable Linchpin to the Right People

If you are reading this blog, you have probably at one point either heard of, or read Seth Godin‘s book, “Linchpin“. If you haven’t read it yet, here’s the highlight:…

6 Easy Steps to Create a Crappy Super Bowl Ad

For the past week or so, I’ve seen a hilarious Volkswagen video clip floating around that has a little kid in a mini Darth Vader costume trying to use the…

What Artists Can Learn From Justin Bieber About Social Media Marketing

I don’t know a single Justin Bieber song, nor do I associate with anyone who knows a Justin Bieber song. I’m just not in that demographic. Yet I know he…

Your Niche is Bigger Than You Think

The word “niche” evokes visions of some guy only collecting comic books that have monkeys in them, or a blogger who only writes about staplers, or an online store that…

The Hidden Cost of Free Email

When I attend networking events, I am always surprised by freelancers, and entrepreneurs that use a free email account – like Hotmail, or Yahoo, or one provided by an Internet…

Free = Worthless

When I was a freelancer, I would often look on CraigsList for jobs.  I have to admit, when I first started out, I did some work for free, hoping that…