7 Deadly Sins of Networking

Having a good pitch and a snazzy business card is not enough to network effectively. I am always surprised at the networking mistakes that both newbies and veterans make at networking events, like only focusing on making a sale rather than establishing a relationship, or going on and on about how their business but not showing any interest in the other party.

12 Ways Businesses & Entrepreneurs Can Give Thanks

Volunteering and giving to charities are good for businesses and entrepreneurs, especially for their brand. It’s also good karma in general.  Your community is the reason why your business exists….

4 Reasons Establishing Relationships More Important Than Establishing Sales

I ran into my old pal Brian again.  And, again, he started pitching his weight loss supplements.  And, again, he did not succeed.  I diplomatically explained to Brian that I…

Branding = Customer Experience

Your logo is not your brand. Your messaging is not your brand. Your marketing is not your brand. Marketing, product lines, messaging, ads, niche, logos… these are components of your…

Useless Tools

  I was assembling a bookshelf today (yes, I still read physical books), and I was dumbfounded and frustrated with the tiny wrench thingy that came with it to put…

Too Many Chefs in the Kitchen Leads to Disaster

I saw this show on the Food Network where a bunch of celebrity cake designers had to work in teams in order to create showpiece cakes. The cakes that these…

King of the Almost

On the third episode of the first season of “The Voice” (NBC), two singers – Casey Weston and Tim Mahoney – “battled” each other by singing the same song as…

Volunteering Is Good For Business

According to the book, “Millionaire Mindset” (Thomas J. Stanley) – as well as other books about how millionaires think – most millionaires are very charitable, sit on the committee of…

Some Customers Are Worth Losing

In “A Bronx Tale” (dir. Robert De Niro), the main character, Calogero, befriends a gangster, Sonny. Calogero and Sonny are driving around one day, and Calogero spots a guy who…

The Restroom Test

I walked into a big box office supply retailer the other day. It was possibly one of the dirtiest restrooms I’ve seen. It looked like a truck stop restroom. I…

The End of Call Centers

If your customers have to contact your call center to ask for help in using your website, or to find information on your website, you have failed in providing good…