The Idea Wars

The recent patent war between Apple vs Samsung has stirred up the continuing discussion of the idea economy.  There have been many lawsuits around intellectual property, but a nice bookend…

Nobody Wants to Be a Billionaire

And, no, I’m not just being flippant.  Being a millionaire, a billionaire, a zillionaire, or the desire to have a mass amount of wealth is simply a means to something…

Branding = Customer Experience

Your logo is not your brand. Your messaging is not your brand. Your marketing is not your brand. Marketing, product lines, messaging, ads, niche, logos… these are components of your…

Debunking The First-To-Market Myth

Many people are afraid to startup a new business because they believe they need an original idea in order to get started.  They are discouraged by trite startup mantras like,…

Think Different

In 1976, Steve Wozniak and Steve Jobs created the Apple I.  The rest, as they say, is history. What many people might not know, however, was that Steve Wozniak was…

The Dangers of Dreaming Big

I first met Brian about a few years ago through a friend at a party.  He quickly pitched to me a grand business idea that involved selling video games over…

Apple’s Business Unit Strategy

Admiring Apple for only its well-designed products and clever commercials is only scratching the surface. Apple is actually a great case study on brilliant business modeling. Apple treats every product…

Your Niche is Bigger Than You Think

The word “niche” evokes visions of some guy only collecting comic books that have monkeys in them, or a blogger who only writes about staplers, or an online store that…